In an interview with IIBN, we asked Rachel Waite, Head of Marketing to give readers a description of we.trade. Rachel tells us that as an innovative digital platform, we.trade allows businesses and banks across Europe to collaborate and create a transparent, secure environment where opportunities and growth come together.

If you would like to find out more about we.trade you can visit the website here

How did the idea / concept for the business come from?

Nine major European banks developed the concept with IBM on their Hyperledger Fabric Blockchain infrastructure as they saw a major gap and need for trust and transparency in a trillion-dollar industry. The bank partnership has now surpassed 15+ and continues to grow.

Give a brief account of your education background.  

I have earned a MSc in Digital Marketing & Analytics, BA in Advertising & Marketing, and completed a PRINCE2 Project Management Practitioner course.

Did you always know/ever think you would become an entrepreneur when you were younger?

I have always had a business mindset and wanted to innovate and improve processes. My work ethic is a perfect fit for high performing start-up environments as I enjoy wearing many hats and pulling up my sleeves to get the job done.

Is entrepreneurship a common trait in your family? 

Both of my parents instilled a strong work ethic in me with the example they demonstrated to me while I was growing up. From my upbringing, I take pride in being a high achiever and work very hard to see company growth and track results from my endeavours.

To what do you attribute your company’s success/growth to? 

A trusted network of major European banks coupled with the expertise of IBM, also the addition of a well assembled and growing team who are motivated to make we.trade a success in the market.

What is your opinion on the importance of a professional network for an entrepreneur? 

It’s important to have a strong circle of people who are equally motivated around you. Networking is especially essential in a start-up environment as you want to work with people who you can trust with your business and bring your business processes to another level.

Do you think entrepreneurship has changed in recent years?

With the rise of the tech scene and the massive amount of disruption and innovation occurring in everyday life, the need to collaborate and grow one’s network to is now essential in entrepreneurship.

If you had one piece of advice for a new entrepreneur, what would it be? 

Learn from an experienced network of advisors, listen to others to learn from their successes and mistakes, be transparent, authentic, and prepared to wear many hats. The hours will be long, you’ll do things far out of your comfort zone, but thrive on creating a positive work environment because that is where creativity and innovation is born.