Elaine Murphy Doheny is the founder of of uGlow a new app that allows consumers to haggle over the cost of hair, beauty and wellness services. It is a booking platform that targets the remote working generation wanting to avail of services in their own home.
Elaine is a long-term advocate of the need and importance of self-care for all, no matter the age, gender or circumstances. A native of Waterford, Elaine grew up with an entrepreneurial influence from her family’s successful business and has always felt a calling towards creating something herself.
What vision/lightbulb moment prompted you to start in business?
The idea for uGlow came when a friend of mine had her first baby. She was sleep deprived, emotional and had first time mum nerves. She wanted to feel herself again without leaving her baby and wasn’t mentally prepared to bring her baby with her. “I’d love someone to come to the house and give me a blowdry, just 30 minutes for me.” This reminded me of my own mother’s situation, as primary carer for my grandmother. She found it hard to leave the house with peace of mind. That’s when it came to me. It would be so much easier if the pampering could come to them both in a space where they are at ease and at a time that suits their schedule.
What makes your business unique?
uGlow was created to be a solution for people looking to fit wellness into their busy schedules while also giving wellness service providers a platform to grow their business and reach a new audience.
We’re passionate about empowering professionals to have more control over their time, increase their revenue potential and because it’s linked to their location, as the platform grows they can work from anywhere in the world. Not only that but as a GlowPro (professional), you will be given access to training and webinars on marketing your business, managing your finances and developing your brand. We are here to help bring out your Glow too, as successful and empowered entrepreneurs
What were the best and worst pieces of advice you received when starting out?
The best piece was to believe in yourself and back yourself. Take one step at a time and think big. I haven’t received any bad feedback to be honest, I’m always willing to listen & consider different perspectives.
What is the most common mistake you see entrepreneurs make?
Entrepreneurs take risks and are generally forward thinking and progressive, that can sometimes go hand in hand with being impatient and not considering other perspectives. Personally I enjoy being challenged and like to surround myself with people who think differently to me. I think it’s an important part of being in business.
What is the single most important piece of advice you would offer to a less experienced entrepreneur?
Surround yourself with good people & if you can dream it, you can achieve it.
Where would you like your business to be in three years?
I’d love to see GlowPros working all over Ireland and the UK & enjoying being part of a strong empowered community delivering exceptional services to our GlowGetters wherever, whenever they want it.