A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns

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A practical, no-nonsense guide to digital marketing, giving readers all the information they need to feel confident engaging consumers online and implementing digital campaigns.

IIBN member Damian Ryan is a pioneer of digital. Based in London, UK, he started out as a media innovator with over 50 magazines under his belt and became one of the first individuals globally to start placing banner ads on websites back in the early 90s. He created ICAN, the UK and Ireland’s first digital marketing agency, in 1997 and following the ‘proverbial pivot’ in 2005, went on to become a corporate finance advisor for leading marcomms, martech and media organizations. He is now Head of Media and Technology Mergers and Acquisitions for BDO, one of the largest professional services firms in the world.
Ryan has written eight books published by Kogan Page, including the bestselling Understanding Digital Marketing. He was awarded The Golden Spider Award for Outstanding Contribution to the Digital Sector in 2019, further cementing his influence as a global commentator on all things digital.

Book Reviews

Nicola B, Reviewer 08 Nov 2020

My Recommendation

A thorough, well-organised, exceptionally researched, easily readable, and inspiring treasure trove of up-to-date information about digital marketing today. Would recommend to amateurs and experienced professionals alike.

Robert H, Educator 27 Sep 2020

My Recommendation

Digital Marketing strategic planning is always evolving, and this latest edition will give digital strategists excellent tools to aid in their plans.  If you are a digital strategist or hope to take up this as a profession, this book will aid across the board.

Laiza H, Reviewer 27 Sep 2020

My Recommendation

Awesome and informative book! I’m still half way through but it has been pretty helpful so far. I’m a content creator and a blogger and I love reading about digital marketing. This book is mostly texts a few charts. I received a free digital copy of this book from NetGalley in exchange for my honest review.

Caroline C, Reviewer 23 Sep 2020

My Recommendation

This book was so interesting and was super helpful, especially because I am personally trying to grow my following and I learned a lot of tips and tricks.